Bakein Treats bakes out of a home kitchen in Sharaqpur Sharif. Their posts were already doing fine organically, decent impressions, real likes and comments from people who followed them. What they wanted was more: new people outside that circle. One small Meta Ads campaign later, PKR 3,499.70 had reached over eleven thousand of them.
Bakein Treats is a home bakery in Sharaqpur Sharif, the same small Punjab town where Pixel Lattice is based. Before working with us, they were already active on Facebook and Instagram, and doing reasonably well at it. Decent impressions on posts, real likes and comments, an audience that clearly liked what they saw.
That put them ahead of where most home bakeries start. But organic reach has a hard ceiling. However good a post looks, the platform mostly shows it to people who already follow the page. Bakein Treats wanted more than better numbers inside that circle. They wanted new people in Sharaqpur who had never come across the bakery at all.
Because the organic content was already working, the job wasn't to fix the creative. It was to get good content in front of people who hadn't seen it yet. We ran a Meta engagement campaign rather than jumping to a sales objective, since the actual goal was reach beyond the existing follower base, not conversions.
We tested four ad variations built from the same kind of photos Bakein Treats was already posting organically, rather than producing something new from scratch. Targeting stayed hyperlocal: Sharaqpur Sharif and the towns around it. A home bakery doesn't need to be known outside realistic delivery range, so every rupee went toward someone who could plausibly become a customer.
PKR 3,499.70 in spend produced 23,843 impressions, reached 11,103 people, and generated 212 engagements at an average of PKR 16.51 each.
| Creative | Engagements | Reach | Impressions | Spend | Cost / Engagement |
|---|---|---|---|---|---|
| Creative 3 | 164 | 9,969 | 18,741 | PKR 2,868.63 | PKR 17.49 |
| Creative 4 | 40 | 2,849 | 4,078 | PKR 487.48 | PKR 12.19 |
| Creative 2 | 5 | 451 | 569 | PKR 89.85 | PKR 17.97 |
| Creative 1 | 3 | 385 | 455 | PKR 53.74 | PKR 17.91 |
One creative pulled ahead of the rest. Creative 3 brought in 164 of the 212 engagements on its own, more than three out of every four, while reaching 9,969 of the 11,103 people total. Creative 4 spent the least, PKR 487.48, but had the lowest cost per engagement of the four at PKR 12.19, cheaper than the campaign average and cheaper than the top performer itself. That's a useful lead for a bigger second round.
None of this is large by big-brand standards, and it wasn't meant to be. What it represents is over eleven thousand people in and around Sharaqpur who now know Bakein Treats exists, most of whom weren't reachable through organic posting alone.
The client reported full satisfaction. This wasn't about proving the content worked, they already knew that from their organic numbers. It was about proving that a small, carefully spent budget could get that same good content past the wall organic reach can't cross on its own. It also left them with real cost-per-engagement data and a clear favourite creative to build the next, bigger campaign around.
Tell us what you're working with. We'll tell you honestly what's realistic.